CASE STUDIES
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Part 1 of a 6 part series on Real Estate: Understanding the Real Estate Market
UNDERSTANDING THE REAL ESTATE MARKETPLACE By W H Inmon Even rookie investors know that the key to making money is understanding the market. Stated differently, you can start to make Warren Buffet like decisions if you can truly understand the market. But when you are...
Part 2 of a 6 part series on Real Estate: Who Benefits from a Real Estate Data Base?
WHO BENEFITS FROM A REAL ESTATE DATA BASE? By W H Inmon There is little doubt that a real estate data base – one that shows the gross details of every real estate transaction – has many uses. With new technology such as Forest Rim technology (FRT)’s textual ETL...
Part 3 of a 6 part series on Real Estate: Real Estate Data Over Time
REAL ESTATE DATA OVER TIME By W H Inmon Once you have real estate data neatly tucked into a data base, there are no ends to the possibilities that can be done with the data. And in today’s world with Forest Rim Technologies textual ETL you can indeed create your own...
Part 4 of a 6 part series on Real Estate: Building the Real Estate Residential Database
BUILDING THE REAL ESTATE RESIDENTIAL DATA BASE By W H Inmon Different data bases have different personalities. Take a banking transaction processing data base. In a banking data processing data base there is great emphasis on response time and the integrity of the...
Part 5 of a 6 part series on Real Estate: Designing the Residential Real Estate Database
DESIGNING THE RESIDENTIAL REAL ESTATE DATA BASE By W H Inmon The traditional method of designing a data base is to determine what fields for processing are needed then to define those fields into the data structure. Depending on the application, typical fields of data...
Should Nike have known about Defective Shoes?
By Bill Inmon, Forest Rim Technology Denver, Colorado whinmon@msn.com In 2018, Forest Rim did a study looking at customer feedback as to why Nike was losing market share to Adidas. Forest Rim gathered 5,000 internet comments from customers of Nike and 5,000...
Are Banks Hearing the Voice of their Customers?
The world of banking is competitive. Turn on TV and see how many banks advertise their services. Drive in your town and on every other corner there is a bank. Turn on the Internet and see how many banks are represented there.
Correctly Identifying Under Performing Restaurants
For many organizations the voice of the customer is heard on the Internet. The customers of organizations leave comments on the Internet. Another place where the voice of the customer can be heard is the call center that many corporations have.
Credit Bureaus and the Data Breach
In today’s world, listening to the customer is a challenge for many reasons: there are a lot of customers; most customers are heard electronically (i.e. not in person); and customers speak in text, not in neatly well-defined pre-structured, little boxes that can be checked off.
How Airlines can Build Customer Loyalty
Some advanced companies are using their call center to understand what their customer is trying to tell them.
So what is it that the corporation is actually hearing from their call center? What can corporations learn from their call center conversations and exchanges?
The Direct Connection between Restaurants & Their Customers
The restaurant business is competitive. Restaurants are always competing for new customers in many ways. And restaurants want to hold on to their existing customer base.
Typically restaurants are measured by several parameters: