How Airlines can Build Customer Loyalty

by W H Inmon, Forest Rim Technology It’s no secret. The airlines business is competitive. There are fare wars. There are frequent flyer clubs. There are airline lounges at major airports. There are new routes being opened up. There are special seat pricing algorithms....

The Direct Connection between Restaurants & Their Customers

by W H Inmon, Forest Rim Technology The restaurant business is competitive. Restaurants are always competing for new customers in many ways. And restaurants want to hold on to their existing customer base. Typically restaurants are measured by several parameters: Menu...