What is Your Call Center Telling You About Your Business?

by W H Inmon, Forest Rim Technology People are just now waking up to the fact that in today’s world you can use your call center as a means of listening to the voice of your customer. Some advanced companies are using their call center to understand what their...

Combining Structured & Unstructured Data

by W H Inmon, Forest Rim Technology Text has always presented a challenge to the IT professional. There are many reasons why text is challenging.  The first and biggest challenge is the fact that text does not fit comfortably with standard database technology. Trying...

Correctly Identifying Under Performing Restaurants

by W H Inmon, Forest Rim Technology For many organizations the voice of the customer is heard on the Internet. The customers of organizations leave comments on the Internet. Another place where the voice of the customer can be heard is the call center that many...

The Direct Connection between Restaurants & Their Customers

by W H Inmon, Forest Rim Technology The restaurant business is competitive. Restaurants are always competing for new customers in many ways. And restaurants want to hold on to their existing customer base. Typically restaurants are measured by several parameters: Menu...

Credit Bureaus and the Data Breach

by Mary Levins – Sierra Creek Consulting Atlanta and Georgia Burleson –  Forest Rim Technology Denver Every business knows – intuitively – that listening to the voice of the customer is a really good thing to do. When the customer speaks, the business...

Are Banks Hearing the Voice of their Customers?

by W H Inmon, Forest Rim Technology The world of banking is competitive. Turn on TV and see how many banks advertise their services. Drive in your town and on every other corner there is a bank. Turn on the Internet and see how many banks are represented there. And...