Produce Higher Value Content, Quickly and Cost Effectively

TextualETL provides either a standalone or cloud-based, collaborative text conversion and analytics solution that  enables organizations to “understand” the structure and the meaning of digital medical content, which facilitates search, integration, production and publication tasks. These technologies can be applied in all business activities.


Forest Rim has been perfected TextualETL over the years to provide a seamless out-of-the-box experience.


Key features include:

  • Advanced mappings for metadata, document definitions, and more
  • Automatic or custom scheduling of migration
  • Rollback action options
  • Document reference handling by ID
  • Advanced completion options
  • Built-in scripting to handle custom requirements
  • Configure and reuse definitions and rules to reduce the time, cost, and complexity of your migration and conversion
  • Document threading and ability to add additional processing servers ensures scalability and performance by optimizing the throughput of documents

Part 6 of a 6 part series on Real Estate: Using the Residential Real Estate Database

USING THE RESIDENTIAL REAL ESTATE DATA BASE By W H Inmon Because real estate transactions are in the form of text, for years it was prohibitively expensive to consider building a residential real estate data base. But now with Forest Rim Technology’s textual ETL it is...

Part 5 of a 6 part series on Real Estate: Designing the Residential Real Estate Database

DESIGNING THE RESIDENTIAL REAL ESTATE DATA BASE By W H Inmon The traditional method of designing a data base is to determine what fields for processing are needed then to define those fields into the data structure. Depending on the application, typical fields of data...

Should Nike have known about Defective Shoes?

By Bill Inmon, Forest Rim Technology Denver, Colorado In 2018, Forest Rim did a study looking at customer feedback as to why Nike was losing market share to Adidas.  Forest Rim gathered 5,000 internet comments from customers of Nike and 5,000...

Part 3 of a 6 part series on Real Estate: Real Estate Data Over Time

REAL ESTATE DATA OVER TIME By W H Inmon Once you have real estate data neatly tucked into a data base, there are no ends to the possibilities that can be done with the data. And in today’s world with Forest Rim Technologies textual ETL you can indeed create your own...

Part 4 of a 6 part series on Real Estate: Building the Real Estate Residential Database

BUILDING THE REAL ESTATE RESIDENTIAL DATA BASE By W H Inmon Different data bases have different personalities. Take a banking transaction processing data base. In a banking data processing data base there is great emphasis on response time and the integrity of the...

Part 2 of a 6 part series on Real Estate: Who Benefits from a Real Estate Data Base?

WHO BENEFITS FROM A REAL ESTATE DATA BASE? By W H Inmon There is little doubt that a real estate data base – one that shows the gross details of every real estate transaction – has many uses. With new technology such as Forest Rim technology (FRT)’s textual ETL...

What is Your Call Center Telling You About Your Business?

People are just now waking up to the fact that in today’s world you can use your call center as a means of listening to the voice of your customer. Some advanced companies are using their call center to understand what their customer is trying to tell them.

Combining Structured & Unstructured Data

Trying to place unstructured text into a highly structured data base is like trying to put the proverbial square peg into a round hole.  Text inside a database is an uncomfortable fit in the best of circumstances.

Correctly Identifying Under Performing Restaurants

For many organizations the voice of the customer is heard on the Internet. The customers of organizations leave comments on the Internet. Another place where the voice of the customer can be heard is the call center that many corporations have.

The Direct Connection between Restaurants & Their Customers

The restaurant business is competitive. Restaurants are always competing for new customers in many ways. And restaurants want to hold on to their existing customer base.
Typically restaurants are measured by several parameters:

The world of medicine is full of text. To be meaningful, the text needs to be gathered and integrated. Without integration of medical text, an organization merely has an interesting collection of words and in this industry PEOPLE ARE DYING without this information. Once our product collects the integrated medical text and analyzes it, all sorts of analytical possibilities arise.

Belinda Carlile

Medical CIO

This represents the TEXTUALETL Process

Easily Convert and load all of your Document and Content Feed Types


Leverage our subject matter expertise to create custom document definitions


Customize the system to apply definitions across all documents


Maximize conversion performance by refining custom metadata definitions

Maintain the application of consistent rules and definitions across all data feeds and sets


Utilize the flexibility and customization of TextualETL configuration to scale quickly

Who can benefit?

New technologies for the automated and scalable analysis of the Voice of the Customer are more widely available.  TextualETL can help not only producers of marketing tools, but also companies engaged in market analysis and customer experience management, as well as corporate users in a variety of industries and markets.  Here are just a few examples:

Corporate clients

Industries with a large number of employees and users to manage such as banking, finance, insurance, communications, manufacturing and utilities, TextualETL™ enables you  to extend the reach of VoC initiatives to unstructured and unsolicited comments.

Market research and customer experience providers

TextualETL™ provides a more automated and scalable system for conversion of unstructured and spontaneous feedback which enables our clients to provide a more complete and high-value service (e.g. pipeline management, customer journey, brand perception).  A solution that is adaptable and in real time, improves results, efficiency and final cost structure.

Manufacturers of VoC, social media monitoring and CRM tools

Semantic analysis technologies enable our clients to incorporate their clients’ unstructured feedback coming from a range of spontaneous and unsolicited sources from social media to traditional channels including call centers, email, and surveys.

Advanced Sentiment Analysis

Including object-oriented indexing and analysis of metadata terms selected and produced by the system.  Customize the system for your specific industry, sector, or customer environment.



Add your own taxonomy terms and definitions from your own dictionaries, classification models and sentiment vocabularies according to your specific needs.


Consistency and Homogeneity

Apply the same analysis criteria to all content sources and avoid any inconsistency or divergence that may arise from processing feedback and sentiment from a vast multitude of users.

Fully Optimized

The TextualETL user-interface is highly functional and optimized for use by trained users of the system.  Use our default library of taxonomies and ontologies for industry specific terms and indexes for a quick setup of corporate brand and identity.

Textual Disambiguation of Terms and Entities

Our proprietary approach to textual disambiguation eliminates the confusion of names of companies, products, brands, people by building and creating specific contextual relationship of terms.  Never again confuse the “Washington Generals” with the military kind found in D.C.

Ready for Twitter

Designed to understand both the formal language of the news and Twitter’s informal and abbreviated one, in several languages.

Contact Us

Please contact us with any questions


Schedule a Virtual Meeting

Please contact us if you are interested in learning more about Textual ETL. We would be delighted to explore with your corporation how Textual ETL can help give your business a competitive edge. Let Forest Rim Technology help you unlock the full potential of your data.

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