Produce Higher Value Content, Quickly and Cost Effectively

TextualETL provides either a standalone or cloud-based, collaborative text conversion and analytics solution that  enables organizations to “understand” the structure and the meaning of digital medical content, which facilitates search, integration, production and publication tasks. These technologies can be applied in all business activities.


Forest Rim has been perfected TextualETL over the years to provide a seamless out-of-the-box experience.


Key features include:

  • Advanced mappings for metadata, document definitions, and more
  • Automatic or custom scheduling of migration
  • Rollback action options
  • Document reference handling by ID
  • Advanced completion options
  • Built-in scripting to handle custom requirements
  • Configure and reuse definitions and rules to reduce the time, cost, and complexity of your migration and conversion
  • Document threading and ability to add additional processing servers ensures scalability and performance by optimizing the throughput of documents

What is Your Call Center Telling You About Your Business?

People are just now waking up to the fact that in today’s world you can use your call center as a means of listening to the voice of your customer. Some advanced companies are using their call center to understand what their customer is trying to tell them.

Combining Structured & Unstructured Data

Trying to place unstructured text into a highly structured data base is like trying to put the proverbial square peg into a round hole.  Text inside a database is an uncomfortable fit in the best of circumstances.

Correctly Identifying Under Performing Restaurants

For many organizations the voice of the customer is heard on the Internet. The customers of organizations leave comments on the Internet. Another place where the voice of the customer can be heard is the call center that many corporations have.

The Direct Connection between Restaurants & Their Customers

The restaurant business is competitive. Restaurants are always competing for new customers in many ways. And restaurants want to hold on to their existing customer base.
Typically restaurants are measured by several parameters:

Credit Bureaus and the Data Breach

In today’s world, listening to the customer is a challenge for many reasons: there are a lot of customers; most customers are heard electronically (i.e. not in person); and customers speak in text, not in neatly well-defined pre-structured, little boxes that can be checked off.

Are Banks Hearing the Voice of their Customers?

The world of banking is competitive. Turn on TV and see how many banks advertise their services. Drive in your town and on every other corner there is a bank. Turn on the Internet and see how many banks are represented there.

How Airlines can Build Customer Loyalty

Some advanced companies are using their call center to understand what their customer is trying to tell them.

So what is it that the corporation is actually hearing from their call center? What can corporations learn from their call center conversations and exchanges?

What is Your Call Center Telling You About Your Business?

Some advanced companies are using their call center to understand what their customer is trying to tell them.

So what is it that the corporation is actually hearing from their call center? What can corporations learn from their call center conversations and exchanges?

Understand what is going on in your Call Center

Then you ask the executive whether or not he/she knows what is going on in the call center. The executive assures you that the executive knows what is going on in the call center. Then you ask the executive what really is going on in the call center.

Transforming Medical Records into a Computer Usable Database Format

In today’s world most medical records are in the form of EMR (or HER). With EMR the medical community is able to capture and transfer medical records with the computer.

But there is an Achilles heel to EMR. That Achilles heel is…

The world of medicine is full of text. To be meaningful, the text needs to be gathered and integrated. Without integration of medical text, an organization merely has an interesting collection of words and in this industry PEOPLE ARE DYING without this information. Once our product collects the integrated medical text and analyzes it, all sorts of analytical possibilities arise.

Belinda Carlile

Medical CIO

This represents the TEXTUALETL Process

Easily Convert and load all of your Document and Content Feed Types


Leverage our subject matter expertise to create custom document definitions


Customize the system to apply definitions across all documents


Maximize conversion performance by refining custom metadata definitions

Maintain the application of consistent rules and definitions across all data feeds and sets


Utilize the flexibility and customization of TextualETL configuration to scale quickly

Who can benefit?

New technologies for the automated and scalable analysis of the Voice of the Customer are more widely available.  TextualETL can help not only producers of marketing tools, but also companies engaged in market analysis and customer experience management, as well as corporate users in a variety of industries and markets.  Here are just a few examples:

Corporate clients

Industries with a large number of employees and users to manage such as banking, finance, insurance, communications, manufacturing and utilities, TextualETL™ enables you  to extend the reach of VoC initiatives to unstructured and unsolicited comments.

Market research and customer experience providers

TextualETL™ provides a more automated and scalable system for conversion of unstructured and spontaneous feedback which enables our clients to provide a more complete and high-value service (e.g. pipeline management, customer journey, brand perception).  A solution that is adaptable and in real time, improves results, efficiency and final cost structure.

Manufacturers of VoC, social media monitoring and CRM tools

Semantic analysis technologies enable our clients to incorporate their clients’ unstructured feedback coming from a range of spontaneous and unsolicited sources from social media to traditional channels including call centers, email, and surveys.

Advanced Sentiment Analysis

Including object-oriented indexing and analysis of metadata terms selected and produced by the system.  Customize the system for your specific industry, sector, or customer environment.



Add your own taxonomy terms and definitions from your own dictionaries, classification models and sentiment vocabularies according to your specific needs.


Consistency and Homogeneity

Apply the same analysis criteria to all content sources and avoid any inconsistency or divergence that may arise from processing feedback and sentiment from a vast multitude of users.

Fully Optimized

The TextualETL user-interface is highly functional and optimized for use by trained users of the system.  Use our default library of taxonomies and ontologies for industry specific terms and indexes for a quick setup of corporate brand and identity.

Textual Disambiguation of Terms and Entities

Our proprietary approach to textual disambiguation eliminates the confusion of names of companies, products, brands, people by building and creating specific contextual relationship of terms.  Never again confuse the “Washington Generals” with the military kind found in D.C.

Ready for Twitter

Designed to understand both the formal language of the news and Twitter’s informal and abbreviated one, in several languages.

Talk to Us

Reach out if you have any questions.


Schedule a GO-TO-MEETING session

Schedule your Webex or Go-to-Meeting session today to explore the options:
We will show you examples of what has been done with TextualETL™.
Explore the ways that TextualETL™ can leverage your unstructured data.
Please contact Forest Rim to schedule your demo or POC today.

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